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Research papers

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Craig Dorning, Pasquale A. Pellegrini
June 16, 2003
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Citation

Dorning and Pellegrini (2003a, June 16). The Canadian RTS study . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-canadian-rts-study-